A utility interested in improving energy efficiency [they] tried telling customers "you could save money". The customers were not interested. They tried telling customers "you could save the environment". The customers were not interested. They told their customers "you are doing the right thing for the country, you are increasing energy efficiency". The customers were not interested. But when they told their customers "here is how you are using energy compared to how other customers use energy, they were suddenly interested.”
More information: Energy efficiency is a business opportunity
One should always know how to market yourself, tell the customer what benefit they will have as compare to other customers, believe me, they will get attention for sure
ReplyDelete